INTRODUCTION

The digital marketing landscape is moving faster than ever before, and it changes the way people live and interact with each other and in business. The rapid growth of digital marketing is a direct consequence of the global phenomenon that is the Internet, with its effectiveness in generating brand awareness and sales revenue, with affordable cost, accurate targeting and thorough reporting.

Throughout this course, participants can get a thorough understanding of digital marketing and advertising solutions. They can learn the features, benefits, strategies, know-how and market trends of website management, e-commerce, group buy, display advertising, search engine marketing, mobile
marketing and social media, with real life applications and business cases. Participants can also learn how to use these digital marketing and advertising solutions to develop an effective and engaging online presence. Thereafter, you can start to apply your knowledge for developing digital marketing
strategies and implementing campaigns.

DESIGNED FOR

This course is perfect for anybody responsible for planning, managing and implementing digital marketing solutions and campaigns. Typical attendees include marketing executives and managers, digital marketing teams, PR specialists and web marketing consultants. Having said that, participants
who are new to marketing, with a genuine interest in learning on how to expand business and engage customer through key digital mediums are also welcome.

OBJECTIVES

• • To learn the features, benefits and know-how of managing website, display advertising, search engine marketing, mobile marketing and social media marketing solutions.
  • To learn the digital marketing best practices with the support of real life business cases.

AWARD OF CERTIFICATE

A participant who has:

1. 1. maintained a minimum of 70% attendance of total lecture hours;
   2. passed the final project will be awarded a “Executive Certificate in Digital Marketing” by HKMA Academy for Retail Innovation and Management.

LANGUAGE MEDIUM

The programme will be delivered in Cantonese, and the course material will be in English

VENUE

W Haking Management Development Centre
The Hong Kong Management Association
14/F Fairmont House
8 Cotton Tree Drive
Central HONG KONG

MODE OF DELIVERY

Face-to-face

ACADEMY FOR RETAIL INNOVATION AND MANAGEMENT

The Academy for Retail Innovation and Management (ARIM) was established in 2018 to offer professional programmes and activities to train up talents for the industry, and to serve as a learning platform for retail industry executives with a view to advancing management excellence in the retail sector in Hong Kong, mainland China, and the Region.

ARIM offers advanced retail management programmes/courses to nurture human capital in the retail sector. ARIM also provides a network for renowned scholars and experts to interact with the retail industry professionals and practitioners, as well as HKMA members. In the process, ARIM promotes best practices and innovative ideas relevant to retail management sector.