{"id":11390,"date":"2023-10-26T22:32:02","date_gmt":"2023-10-26T14:32:02","guid":{"rendered":"https:\/\/timwayedu.com\/course\/executive-certificate-in-digital-marketing-copy\/"},"modified":"2025-02-14T19:58:33","modified_gmt":"2025-02-14T11:58:33","slug":"professional-diploma-in-digital-marketing","status":"publish","type":"course","link":"https:\/\/timwayedu.com\/zh-hans\/course\/professional-diploma-in-digital-marketing\/","title":{"rendered":"Professional Diploma in Digital Marketing"},"content":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1><span style=\"color: #333399; font-size: 24px;\">Professional Diploma in<\/span><br \/>\n<span style=\"color: #333399; font-size: 32px;\">DIGITAL MARKETING<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<img decoding=\"async\" class=\"alignright\" style=\"height: 80px;\" src=\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png\" alt=\"ARIM\" \/><img decoding=\"async\" class=\"alignright\" style=\"height: 80px;\" src=\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/HKMA.png\" alt=\"HKMA\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1698331751673{padding-top: 32px !important;background-color: #fff9d3 !important;}&#8221;][vc_column][vc_single_image image=&#8221;11394&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698332134016{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #e50065 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">The Programme<\/span><\/strong>[\/vc_column_text][vc_column_text el_class=&#8221;textcol2&#8243;]<\/p>\n<h2><span style=\"color: #e50065;\">INTRODUCTION<\/span><\/h2>\n<p style=\"text-align: justify;\">This programme aims to provide participants a fundamental understanding of marketing with a strong focus on digital marketing. With more than 4.87M and 2.45B netizens in HK and worldwide respectively, marketing via E-channels is critically important to acquire and retain customers in a timely manner. The class will cover key marketing management topics with comprehensive and in-depth coverage of website &amp; E-commerce management and email \/ search engine \/ mobile \/ social media marketing. Register this programme now to grasp the know-how of digital marketing and run it better and faster<br \/>\nthan your competitors.<\/p>\n<h2><span style=\"color: #e50065;\">OBJECTIVE<\/span><\/h2>\n<p style=\"text-align: justify;\">To equip entry-level executives with the concepts, practical guidelines, latest developments, and best practices of digital marketing in order to advance their knowledge and career.<\/p>\n<h2><span style=\"color: #e50065;\">DESIGNED FOR<\/span><\/h2>\n<p>Learners who are new to marketing, with a particular interest in learning how to expand business and engage customers through digital medium.<\/p>\n<h2><span style=\"color: #e50065;\">STRUCTURE<\/span><\/h2>\n<p style=\"text-align: justify;\">This programme comprises seven modules &#8211; six must-learned marketing and e-marketing modules, plus a Management Project, to help students building comprehensive knowledge and apply it to real-life management project. Lecturers will use case studies, group presentations, discussions and debates to enhance learning.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698332312806{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #e50065 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">PROGRAMME STRUCTURE<\/span><\/strong>[\/vc_column_text][vc_column_text]The programme consists of seven modules, with a diploma being awarded upon successful completion of the course.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1698333808711{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<strong>M1<\/strong><\/p>\n<p>Online to Offline (O2O) with KOL Marketing[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698333815121{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<strong>M2<\/strong><\/p>\n<p>E-Commerce[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698333800159{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<strong>M3<\/strong><\/p>\n<p>Digital Marketing[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698333846387{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<strong>M4<\/strong><\/p>\n<p>Digital Marketing and Information Technology[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1698333881143{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<strong>M5<\/strong><\/p>\n<p>Display, Search and Mobile Marketing[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698333895474{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<strong>M6<\/strong><\/p>\n<p>Strategic Digital Marketing[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698333906871{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<strong>M7<\/strong><\/p>\n<p>Management Report[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698333946879{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #e50065 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">ADMISSION REQUIREMENTS<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698333967467{margin-left: 15px !important;}&#8221;]Applicants should fulfil the following requirements:<\/p>\n<ol>\n<li>be secondary school graduates (F.5);<\/li>\n<li>possess 2 or more years of working experience;<\/li>\n<li>have a reasonable command of written\/spoken English<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698334005987{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #e50065 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">LANGUAGE MEDIUM<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698334020529{margin-left: 15px !important;}&#8221;]Cantonese (supplemented with English)<br \/>\nCourse materials, mid-term assessments and final examinations will be in English.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698334044717{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #e50065 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">YOUR ADVANCEMENT PATH<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698334269152{margin-left: 15px !important;}&#8221;]PDDE graduates are eligible to apply for the following programmes:<\/p>\n<p>Master\u2019s Degrees<\/p>\n<ul>\n<li>MBA Reg. 210545 (2.5 years)<br \/>\nvia Graduate Diploma of Management Reg. 211318<br \/>\nMacquarie University Graduate School of Management, Australia<\/li>\n<li>MBA Reg. 252769 (18 months) (Chinese \/ English class)<br \/>\nGlynd\u0175r University, UK<\/li>\n<\/ul>\n<p>Bachelor\u2019s Degrees<\/p>\n<ul>\n<li>BA(Hons) Business Studies (Marketing \/ Business Studies) Reg. 252020 (1 year)<br \/>\nUniversity of Greenwich, UK<\/li>\n<li>BA(Hons) (Business \/ Accounting and Finance) Reg. 252613\/252612<br \/>\n(3 years) (Chinese \/ English class)<br \/>\nGlynd\u0175r University, UK<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text css=&#8221;.vc_custom_1698334487384{margin-left: 15px !important;}&#8221;]<\/p>\n<div style=\"font-size: 14px;\">\n<p><em>Admission is on a competitive and individual basis entirely at the discretion of the respective universities. Admission criteria and procedures <\/em><em>are set by them and are subject to change without prior notice. The Association does not give any warranty and will not accept any liability <\/em><em>regarding the above.<\/em><\/p>\n<p><em>It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.<\/em><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698334654811{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #e50065 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">COMPLETION OF A MODULE AND AWARD OF DIPLOMA<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698334755503{margin-left: 15px !important;}&#8221;]<\/p>\n<h3><strong><span style=\"color: #e50065;\">Satisfactory Completion of a Module<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">A minimum of 70% attendance is required for satisfactory completion of a module. Failure to do so will disqualify the student from sitting for the final written examination. Students must obtain an aggregate of 50% at least in the mid-term assessment and the final examination. For the management report, the student is required to achieve a pass grade in the report.<\/p>\n<h3><strong><span style=\"color: #e50065;\">Completion of the Professional Diploma in Digital Marketing<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">Completion of the PDDE Programme requires a student after initial registration to pass the continuous assessments and final written examinations of all seven modules in two consecutive terms. A candidate who has satisfied all the requirements will be awarded the Professional Diploma in Digital Marketing.<\/p>\n<h3><strong><span style=\"color: #e50065;\">Unsatisfactory Performance in a Module<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">On failing any one module at the first attempt, the student may sit once only for the remedial examination in the following term by paying a fee. Participants who fail the remedial examination are allowed to retake the module by paying full module fees. However, the maximum time for participants to complete the whole programme is 2 years.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698332286657{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #e50065 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">SYLLABUS<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698335047726{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #e50065;\"><strong>M1. Online to Offline (O2O) with KOL Marketing<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Aims<\/strong>\n<ul>\n<li>To provide students with the basic knowledge to understand the effect of online to offline (O2O) marketing and its applications<\/li>\n<li>To identify the effect of KOL how the applications linking with the development and trends on digital marketing<\/li>\n<\/ul>\n<\/li>\n<li><strong>Contents<\/strong>\n<ul>\n<li>Golden Rules of O2O Marketing<\/li>\n<li>KOL Marketing and influencer effect<\/li>\n<li>Online Channels<\/li>\n<li>Offline Channels<\/li>\n<li>O2O Strategies for target markets<\/li>\n<li>Showcase of successful O2O events<\/li>\n<li>Legal aspects on O2O markets<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698335161720{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #e50065;\"><strong>M2. E-Commerce<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Aims<\/strong>\n<ul>\n<li>To provide students with the insights on using the Internet for B2B and B2C purpose<\/li>\n<li>To help students to familiarise with the electronic marketing mix, business models and electronic commerce (EC) technologies<\/li>\n<li>To learn the EC support services and formulate EC strategy for implementation<\/li>\n<\/ul>\n<\/li>\n<li><strong>Contents<\/strong>\n<ul>\n<li>Overview of Electronic Commerce<\/li>\n<li>Internet Consumer Retailing<\/li>\n<li>Business-to-Business EC<\/li>\n<li>Other EC Model and Applications<\/li>\n<li>EC Support Services<\/li>\n<li>EC Strategy and Implementation<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698335253136{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #e50065;\"><strong>M3. Digital Marketing<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Aims<\/strong>\n<ul>\n<li>To learn an overview of various types of digital marketing, manage effective website, get insights from global online shopping studies, manage different types of social media, and understand the business model of social commerce.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Contents<\/strong>\n<ul>\n<li>Digital Marketing Overview<\/li>\n<li>Website Management<\/li>\n<li>Online Shopping<\/li>\n<li>Social MEDIA<\/li>\n<li>social commerce (Group Buy)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698335331548{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #e50065;\"><strong>M4. Digital Marketing and Information Technology<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Aims<\/strong>\n<ul>\n<li>To equip students with a thorough understanding of how information technology had changed the marketing system and the activities of business people within it.<\/li>\n<li>To ensure all students are aware of the major impact of information technology on the commercial environment and potential customers\u2019<br \/>\nlife style and buying habits.<\/li>\n<li>To enable students with contemporary understanding of Big Data and related analysis tools in making marketing decisions.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Contents<\/strong>\n<ul>\n<li>The Impact of IT on Marketing<\/li>\n<li>Marketing Information Systems<\/li>\n<li>The evolving\u201cDigital\u201d landscape and Marketing Strategy<\/li>\n<li>IT Fundamentals for the digital era<\/li>\n<li>Big Data<\/li>\n<li>Data Analytics<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698335451619{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #e50065;\"><strong>M5. Display, Search and Mobile Marketing<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Aims<\/strong>\n<ul>\n<li>To learn the features, benefits and know-how of managing display advertising and search engine marketing, email marketing and<br \/>\nmobile marketing campaigns.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Contents<\/strong>\n<ul>\n<li>Display Advertising<\/li>\n<li>Search Engine Marketing<\/li>\n<li>Email Marketing<\/li>\n<li>Mobile Marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698335799474{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #e50065;\"><strong>M6. Strategic Digital Marketing<\/strong><\/span><\/h3>\n<ul>\n<li><strong>Aims<\/strong>\n<ul>\n<li>To enable students to be an effective strategist and executor in digital marketing.<\/li>\n<li>To train up students\u2019strategic mindsets in digital marketing and branding decision making.<\/li>\n<li>To equip students with the conceptual frameworks in formulating high-impact digital marketing strategies.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Contents<\/strong>\n<ul>\n<li>Introduction to Strategic Digital Marketing<\/li>\n<li>Corporate Strategy Decisions and their Marketing Implications<\/li>\n<li>Business Strategies and their Marketing Implications<\/li>\n<li>Identifying Attractive Markets<\/li>\n<li>Formulating First-Rated Marketing Strategies with Digital and Social Media<\/li>\n<li>Execution, Tracking, Evaluation and Control<\/li>\n<li>Overview of Contemporary theories of Strategic and Strategic Marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698336074315{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 12px !important;padding-right: 12px !important;padding-bottom: 12px !important;padding-left: 12px !important;background-color: #fffdc6 !important;border-left-color: #ffd289 !important;border-left-style: solid !important;border-right-color: #ffd289 !important;border-right-style: solid !important;border-top-color: #ffd289 !important;border-top-style: solid !important;border-bottom-color: #ffd289 !important;border-bottom-style: solid !important;border-radius: 20px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #e50065;\"><strong>M7. Management Report<\/strong><\/span><\/h3>\n<ul>\n<li>Write the Management Report under the supervision of the report guide appointed by the HKMA<\/li>\n<\/ul>\n<div style=\"font-size: 14px; margin-top: 16px;\"><em>The management report allows students to demonstrate their ability in applying their knowledge and skills to a real situation, usually within their own organization or based on a new business idea. 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