{"id":11332,"date":"2023-10-25T20:16:27","date_gmt":"2023-10-25T12:16:27","guid":{"rendered":"https:\/\/timwayedu.com\/?post_type=course&#038;p=11332"},"modified":"2025-02-14T19:58:33","modified_gmt":"2025-02-14T11:58:33","slug":"executive-certificate-in-digital-marketing","status":"publish","type":"course","link":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/","title":{"rendered":"Executive Certificate in Digital Marketing"},"content":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;11335&#8243; img_size=&#8221;474&#215;459&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1><span style=\"color: #333399; font-size: 24px;\">EXECUTIVE CERTIFICATE IN<\/span><br \/>\n<span style=\"color: #333399; font-size: 32px;\">DIGITAL MARKETING<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<img decoding=\"async\" class=\"alignright\" style=\"height: 80px;\" src=\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png\" alt=\"ARIM\" \/><img decoding=\"async\" class=\"alignright\" style=\"height: 80px;\" src=\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/HKMA.png\" alt=\"HKMA\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;textcol2&#8243;]<\/p>\n<h2><span style=\"color: #00ccff;\">INTRODUCTION<\/span><\/h2>\n<p style=\"text-align: justify;\">The digital marketing landscape is moving faster than ever before, and it changes the way people live and interact with each other and in business. The rapid growth of digital marketing is a direct consequence of the global phenomenon that is the Internet, with its effectiveness in generating brand awareness and sales revenue, with affordable cost, accurate targeting and thorough reporting.<\/p>\n<p style=\"text-align: justify;\">Throughout this course, participants can get a thorough understanding of digital marketing and advertising solutions. They can learn the features, benefits, strategies, know-how and market trends of website management, e-commerce, group buy, display advertising, search engine marketing, mobile<br \/>\nmarketing and social media, with real life applications and business cases. Participants can also learn how to use these digital marketing and advertising solutions to develop an effective and engaging online presence. Thereafter, you can start to apply your knowledge for developing digital marketing<br \/>\nstrategies and implementing campaigns.<\/p>\n<h2><span style=\"color: #333399;\"><span style=\"color: #00ccff;\">DESIGNED FOR<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\">This course is perfect for anybody responsible for planning, managing and implementing digital marketing solutions and campaigns. Typical attendees include marketing executives and managers, digital marketing teams, PR specialists and web marketing consultants. Having said that, participants<br \/>\nwho are new to marketing, with a genuine interest in learning on how to expand business and engage customer through key digital mediums are also welcome.<\/p>\n<h2><span style=\"color: #00ccff;\">OBJECTIVES<\/span><\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>To learn the features, benefits and know-how of managing website, display advertising, search engine marketing, mobile marketing and social media marketing solutions.<\/li>\n<li>To learn the digital marketing best practices with the support of real life business cases.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"color: #00ccff;\">AWARD OF CERTIFICATE<\/span><\/h2>\n<p style=\"text-align: justify;\">A participant who has:<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"text-align: justify;\">maintained a minimum of 70% attendance of total lecture hours;<\/li>\n<li>passed the final project will be awarded a \u201cExecutive Certificate in Digital Marketing\u201d by HKMA Academy for Retail Innovation and Management.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><span style=\"color: #00ccff;\">LANGUAGE MEDIUM<\/span><\/h2>\n<p style=\"text-align: justify;\">The programme will be delivered in Cantonese, and the course material will be in English<\/p>\n<h2><span style=\"color: #00ccff;\">VENUE<\/span><\/h2>\n<p>W Haking Management Development Centre<br \/>\nThe Hong Kong Management Association<br \/>\n14\/F Fairmont House<br \/>\n8 Cotton Tree Drive<br \/>\nCentral HONG KONG<\/p>\n<h2><span style=\"color: #00ccff;\">MODE OF DELIVERY<\/span><\/h2>\n<p>Face-to-face<\/p>\n<h2><span style=\"color: #00ccff;\">ACADEMY FOR RETAIL INNOVATION AND MANAGEMENT<\/span><\/h2>\n<p style=\"text-align: justify;\">The Academy for Retail Innovation and Management (ARIM) was established in 2018 to offer professional programmes and activities to train up talents for the industry, and to serve as a learning platform for retail industry executives with a view to advancing management excellence in the retail sector in Hong Kong, mainland China, and the Region.<\/p>\n<p style=\"text-align: justify;\">ARIM offers advanced retail management programmes\/courses to nurture human capital in the retail sector. ARIM also provides a network for renowned scholars and experts to interact with the retail industry professionals and practitioners, as well as HKMA members. In the process, ARIM promotes best practices and innovative ideas relevant to retail management sector.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698240542962{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #008ab8 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">Course Contents<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698240583684{margin-left: 15px !important;}&#8221;]<\/p>\n<ul>\n<li>Digital Marketing Overview\n<ul>\n<li>HK Internet market overview<\/li>\n<li>Overview of major digital marketing channels:\n<ul>\n<li>SEM\/PPC\/SEO<\/li>\n<li>Social Media<\/li>\n<li>KOL \/ Influencer<\/li>\n<li>Display<\/li>\n<li>Email<\/li>\n<li>Content Marketing<\/li>\n<\/ul>\n<\/li>\n<li>Common terminologies and performance metrics<br \/>\nof digital marketing<\/li>\n<li>Digital marketing trend<\/li>\n<\/ul>\n<\/li>\n<li>Website Management\n<ul>\n<li>Tips for building a successful website<\/li>\n<li>Key performance metrics<\/li>\n<li>Search Engine Optimization (SEO)<\/li>\n<li>Website design and hosting<\/li>\n<li>Business models and revenue models<\/li>\n<\/ul>\n<\/li>\n<li>\u00a0E-Commerce\n<ul>\n<li>HK online shopping market and trend<\/li>\n<li>Insights from global online shopping studies<\/li>\n<li>Critical success factors of E-Commerce<\/li>\n<li>Key components of online shop\n<ul>\n<li>Storefront<\/li>\n<li>Shopping cart<\/li>\n<li>Payment system<\/li>\n<li>Logistics \/ delivery<\/li>\n<li>Customer service<\/li>\n<li>Membership system<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Display Advertising and Remarketing\n<ul>\n<li>Display ad basics<\/li>\n<li>Key performance metrics<\/li>\n<li>Ad serving \u2013 When, Who and Which<\/li>\n<li>What is Remarketing<\/li>\n<li>How to use Remarketing to improve ad performance<\/li>\n<\/ul>\n<\/li>\n<li>Search Engine Marketing\n<ul>\n<li>Difference between paid search advertising and search engine optimization (SEO)<\/li>\n<li>Basics of paid search advertising<\/li>\n<li>How to setup a paid search campaign<\/li>\n<li>Tips for creating a performing paid search ad<\/li>\n<li>How to optimize a paid search ad for better ROI<\/li>\n<\/ul>\n<\/li>\n<li>Video advertising and KOL \/ Influencer\n<ul>\n<li>Youtube and other major video streaming platforms<\/li>\n<li>Video advertising basics<\/li>\n<li>Key performance metrics of video advertising<\/li>\n<li>How to build a successful video channel<\/li>\n<li>KOL \/ Influencer<\/li>\n<\/ul>\n<\/li>\n<li>Social Media Marketing\n<ul>\n<li>Overview of Social Media Marketing in Hong Kong<\/li>\n<li>Social Platform Marketing: Facebook and Instagram<\/li>\n<li>Microblog Marketing: Weibo and Twitter<\/li>\n<li>Strategic Social Media Marketing Management<\/li>\n<li>Case Studies: Award Winning Social Media Marketing Campaigns<\/li>\n<li>Trends in Social Media Marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1698240722936{margin-top: 32px !important;margin-bottom: 24px !important;padding-top: 12px !important;padding-bottom: 8px !important;padding-left: 10px !important;background-color: #008ab8 !important;}&#8221;]<strong><span style=\"color: #fff; font-size: 32px;\">Lecturers<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1698240769994{margin-left: 15px !important;}&#8221;]<strong>MR LUKE CHU<\/strong><\/p>\n<p style=\"text-align: justify;\">Mr Luke Chu is Chairman of Hong Kong Internet &amp; eCommerce Association and co-founder and Executive Director of Vizz Digital Group. Mr Chu has over 20 years of experience in system development, project management and internet technology management.<\/p>\n<p style=\"text-align: justify;\">Mr Chu has handled over 3,000 projects and 100 brands, including Cathay Pacific, PCCW, China Unicom, Telecom Malaysia, Lands Department (HKSAR), Hong Kong Customs and Excise Department (HKSAR) and Consumer Council. Luke also established \u2018Hong Kong Brands Protection Alliance Limited\u2019 (HKBPA) in order to protect the intellectual property rights of local innovations from different industries. He has received awards from Hong Kong ICT Awards (HKSAR) and Hong Kong Institute of Marketing.<\/p>\n<p style=\"text-align: justify;\">Mr Chu is a passionate trainer and speaker. Currently he is adjunct lecturer of Hang Sang University of Hong Kong\u2019s Executive Development Center and adjunct lecturer of Hong Kong Shue Yan University\u2019s Department of Journalism and Communication. He has also conducted training in Data Science &amp; AI for Hong Kong Monetary Authority, ECommerce in TaoBao University and Digital Marketing and Design Thinking in The Hong Kong Management Association.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] \t\t\n\t\t\t<div class=\"crform\">\n\t\t\t\t<p><b>\u67e5\u8a62\u66f4\u591a\u8ab2\u7a0b\u8cc7\u6599\u53ca\u6700\u65b0\u6642\u9593\u8868\uff0c\u8acb\u586b\u59a5\u4e0b\u5217\u8868\u683c \uff0c\u6211\u5011\u7684\u8ab2\u7a0b\u9867\u554f\u6703\u8207\u4f60\u806f\u7d61<\/b><\/p>\n\t\t\t\t<hr \/>\n\n\t\t\t\t<a name=\"aqueryForm\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<p>\u67e5\u8a62\u8868\u683c (\u586b\u59a5\u8868\u683c\u53ef\u7d22\u53d6\u6642\u9593\u8868\u53ca\u7372\u53d6\u66f4\u591a\u8ab2\u7a0b\u8cc7\u6599)<\/p>\t\n\n\t\t\t\t<!--<form action=\"https:\/\/secure.timway.com\/cgi\/edu\/register.cgi\" method=\"post\">-->\n\t\t\t\t<form action=\"https:\/\/timwayedu.com\/wp-content\/plugins\/course-registration-form\/repost2edu.php\" method=\"post\">\n\t\t\t\t\n\n\t\t\t\t\t<div style=\"display: none;\">\n\t\t\t\t\t\t<!-- any hidden input -->\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<label>\u7a31\u8b02<\/label>\n\n\t\t\t\t\t\t<label for=\"Mr\">\u5148\u751f<\/label>\n\t\t\t\t\t\t<input type=\"radio\" id=\"Mr\" name=\"title\" value=\"Mr.\">\n\t\t\t\t\t\t<label for=\"Ms\">\u5c0f\u59d0<\/label>\n\t\t\t\t\t\t<input type=\"radio\" id=\"Ms\" name=\"title\" value=\"Ms.\">\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<label>\u59d3\u540d<\/label>\n\t\t\t\t\t\t<input type=\"text\" id=\"name\" name=\"name\" value=\"\" size=\"30\">\t\t\t\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<label for=\"tel\">\u806f\u7d61\u96fb\u8a71 (WhatsApp)<\/label>\n\t\t\t\t\t\t<input type=\"text\" id=\"tel\" name=\"tel\" value=\"\" size=\"30\">\t\t\t\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<label for=\"email\">\u96fb\u90f5<\/label>\n\t\t\t\t\t\t<input type=\"text\" id=\"email\" name=\"email\" value=\"\" size=\"30\">\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<label for=\"course\">\u8ab2\u7a0b\u540d\u7a31<\/label>\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t<textarea cols=\"30\" id=\"course\" rows=\"3\" name=\"course\">Executive Certificate in Digital Marketing<\/textarea>\t\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p id=\"course_startdate_container\">\n\t\t\t\t\t\t<label for=\"c1_date\">\u958b\u8ab2\u65e5\u671f\u53ca\u6642\u9593<\/label>\n\t\t\t\t\t\t<input type=\"text\" id=\"c1_date\" name=\"c1_date\" value=\"\" size=\"30\">\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p id=\"course_period_container\">\n\t\t\t\t\t\t<label>\u4e0a\u8ab2\u65e5\u671f<\/label>\n\t\t\t\t\t\t<span class=\"coursePeriod\"><\/span>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p id=\"course_price_container\">\n\t\t\t\t\t\t<label>\u539f\u50f9<\/label>\n\t\t\t\t\t\t<span class=\"originalPrice\">HK$3,700<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\n\t\t\t\t\t<p id=\"timway_price_container\">\n\t\t\t\t\t\t<label for=\"c1_fee\"><a href=\"\/promotion\/\">Timway \u512a\u60e0\u50f9<\/a><\/label>\n\t\t\t\t\t\t<input type=\"text\" id=\"c1_fee\" name=\"c1_fee\" value=\"HK$3,600\" size=\"30\">\n\t\t\t\t\t<\/p>\n\t\t\t\n\n\t\t\t\t\t<p id=\"course_fee_container\">\n\t\t\t\t\t\t<label>\u8cbb\u7528<\/label>\n\t\t\t\t\t\t<span class=\"courseFee\"><\/span>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/p>\t\t\t\t\t\n\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<span>\u554f\u984c\u6216\u6240\u9700\u5354\u52a9 (\u5982\u6709\u7684\u8a71)<\/span>\n\t\t\t\t\t\t<textarea id=\"comments\" name=\"comments\" cols=\"40\" rows=\"10\"><\/textarea>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<input type=\"submit\" value=\"\u6309\u6b64\u50b3\u9001\">\n\t\t\t\t\t\t<input type=\"reset\" value=\"\u66f4\u6539\">\n\t\t\t\t\t<\/p>\n\n\n\n\t\t\t\t<\/form>\n\t\t\t<\/div>\n\t\t\n\t\t\t<script>\t\t\t\t\n\t\t\t\tjQuery(document).ready(function( $ ) {\t\t\n\t\t\n\t\t\t\t\t\t\/\/ Course start date\t\t\t\n\t\t\t\t\t\t$.ajax({\n\t\t\t\t\t\t\turl: \"https:\/\/timwayedu.com\/dates\/txt\/executive-certificate-in-digital-marketing_course_startdate.txt\",\n\t\t\t\t\t\t\ttype:\"GET\",\n\t\t\t\t\t\t\tcache:false,\n\t\t\t\t\t\t\tsuccess: function(data){\n\t\t\t\t\t\t\t\t\/\/ course startdate may be empty for some course\n\t\t\t\t\t\t\t\tif(data != \"\"){\n\t\t\t\t\t\t\t\t\t$(\"#c1_date\").val(data);\n\t\t\t\t\t\t\t\t\t$(\"#course_startdate_container\").show();\n\t\t\t\t\t\t\t\t}\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\/\/ Course period\n\t\t\t\t\t\t$.ajax({\n\t\t\t\t\t\t\turl: \"https:\/\/timwayedu.com\/dates\/txt\/executive-certificate-in-digital-marketing_course_date.txt\",\n\t\t\t\t\t\t\ttype:\"GET\",\n\t\t\t\t\t\t\tcache:false,\n\t\t\t\t\t\t\tsuccess: function(data){\n\t\t\t\t\t\t\t\t\/\/ course period may be empty for some course\n\t\t\t\t\t\t\t\tif(data != \"\"){\n\t\t\t\t\t\t\t\t\t$(\"#course_period_container span.coursePeriod\").html(data);\n\t\t\t\t\t\t\t\t\t$(\"#course_period_container\").show();\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\t\n\n\t\t\t\n\n\t\t\t\t});\n\n\t\t\t<\/script>\t\t\t\n\t\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","class_list":["post-11332","course","type-course","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Executive Certificate in Digital Marketing - \u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Executive Certificate in Digital Marketing - \u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][&hellip; Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T11:58:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/\",\"url\":\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/\",\"name\":\"Executive Certificate in Digital Marketing - \u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education\",\"isPartOf\":{\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png\",\"datePublished\":\"2023-10-25T12:16:27+00:00\",\"dateModified\":\"2025-02-14T11:58:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png\",\"contentUrl\":\"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/timwayedu.com\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Executive Certificate in Digital Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/timwayedu.com\/zh-hans\/#website\",\"url\":\"https:\/\/timwayedu.com\/zh-hans\/\",\"name\":\"\u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/timwayedu.com\/zh-hans\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Executive Certificate in Digital Marketing - \u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/","og_locale":"zh_CN","og_type":"article","og_title":"Executive Certificate in Digital Marketing - \u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education","og_description":"[vc_row][vc_column][&hellip; Read More","og_url":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/","og_site_name":"\u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education","article_modified_time":"2025-02-14T11:58:33+00:00","og_image":[{"url":"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"5 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/","url":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/","name":"Executive Certificate in Digital Marketing - \u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education","isPartOf":{"@id":"https:\/\/timwayedu.com\/zh-hans\/#website"},"primaryImageOfPage":{"@id":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png","datePublished":"2023-10-25T12:16:27+00:00","dateModified":"2025-02-14T11:58:33+00:00","breadcrumb":{"@id":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#primaryimage","url":"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png","contentUrl":"https:\/\/timwayedu.com\/wp-content\/uploads\/2023\/10\/ARIM.png"},{"@type":"BreadcrumbList","@id":"https:\/\/timwayedu.com\/zh-hans\/course\/executive-certificate-in-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/timwayedu.com\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"Executive Certificate in Digital Marketing"}]},{"@type":"WebSite","@id":"https:\/\/timwayedu.com\/zh-hans\/#website","url":"https:\/\/timwayedu.com\/zh-hans\/","name":"\u6dfb\u9054\u6559\u80b2\u4e2d\u5fc3 Timway Education","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/timwayedu.com\/zh-hans\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/timwayedu.com\/zh-hans\/wp-json\/wp\/v2\/course\/11332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timwayedu.com\/zh-hans\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/timwayedu.com\/zh-hans\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/timwayedu.com\/zh-hans\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":10,"href":"https:\/\/timwayedu.com\/zh-hans\/wp-json\/wp\/v2\/course\/11332\/revisions"}],"predecessor-version":[{"id":11389,"href":"https:\/\/timwayedu.com\/zh-hans\/wp-json\/wp\/v2\/course\/11332\/revisions\/11389"}],"wp:attachment":[{"href":"https:\/\/timwayedu.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=11332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}